Marketing Manager Recruitment Exam Quiz: 15 Interactive Questions to Test Your Skills

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Preparing for a Marketing Manager recruitment exam? The smartest way to revise is by practicing interactive quiz questions that test your real-world marketing knowledge, strategy, and analytical skills.

In this article, we bring you 15 carefully curated Marketing Manager exam quiz questions covering digital marketing, branding, analytics, consumer behavior, and strategy. These questions are ideal for job aspirants, MBA marketing students, and professionals aiming for managerial roles.

👉 Challenge yourself, check your preparation level, and share your score!

Why Practice Marketing Manager Quiz Questions?

Marketing Manager recruitment exams focus on both theoretical concepts and practical decision-making. Practicing quizzes helps you:

  • ✔ Improve problem-solving speed
  • ✔ Understand exam patterns
  • ✔ Strengthen core marketing concepts
  • ✔ Boost confidence before interviews and written tests

Marketing Manager Recruitment Exam – 15 Interactive Quiz Questions

Marketing Concepts Quiz

Marketing Concepts – MCQ Quiz

Q1. Which of the following best explains how Performance Marketing functions within Holistic Marketing approach?

A. It replaces traditional marketing mix decisions
B. It works independently from Relationship and Internal Marketing
C. It ensures all marketing initiatives are judged by their legal, ethical, social and environmental contribution
D. It focuses exclusively on cost-efficiency
Correct Answer: C – Performance marketing evaluates ethical, legal and societal outcomes.

Q2. Fundamental distinction between selling concept and marketing concept?

A. Selling focuses on long-term relationships
B. Selling assumes consumers will buy; marketing understands needs
C. Selling fulfills needs; marketing pushes products
D. Selling integrates marketing mix
Correct Answer: B – Marketing starts with customer needs.

Q3. Correct diagnosis mapping value functions?

A. Communication, creation, delivery, capture
B. Delivery, capture, communication, creation
C. Communication, delivery, capture, creation
D. Creation, communication, capture, delivery
Correct Answer: C – Matches value communication, delivery, capture, creation.

Q4. In G-STIC, marketing mix belongs to?

A. Goal
B. Strategy
C. Tactics
D. Control
Correct Answer: C – 4Ps are tactical tools.

Q5. How marketing influences behaviour?

A. Shapes wants from needs
B. Creates needs
C. Creates needs and wants
D. Needs created by culture
Correct Answer: A – Needs are inherent; wants are shaped.

Q6. Correct consumer decision funnel?

A. Awareness → Total → Consideration
B. Total → Awareness → Consideration → Choice
C. Consideration → Awareness
D. Total → Choice → Awareness
Correct Answer: B – Funnel narrows from total set.

Q7. Expectancy-Value evaluation occurs during?

A. Problem recognition
B. Evaluation of alternatives
C. Information search
D. Post-purchase
Correct Answer: B.

Q8. Buying centre role controlling information?

A. Gatekeepers
B. Influencers
C. Approvers
D. Buyers
Correct Answer: A.

Q9. Steel vendor review scenario is?

A. Straight rebuy
B. Modified rebuy
C. New task
D. Systems buying
Correct Answer: B.

Q10. Steel demand linked to housing loans?

A. Joint demand
B. Derived demand
C. Inelastic demand
D. Reverse demand
Correct Answer: B.

Q11. Saturation curve in MMM indicates?

A. Multicollinearity
B. Diminishing marginal return
C. Heteroscedasticity
D. Seasonality
Correct Answer: B.

Q12. Best ELM interpretation?

A. Central, peripheral & dual processing
B. Celebrity dominates all
C. Graphs guarantee central route
D. Only moderate group used central
Correct Answer: A.

Q13. Post-purchase behaviour indicates?

A. Cognitive dissonance reduction
B. Evoked set narrowing
C. Information search
D. Pre-purchase evaluation
Correct Answer: A.

Q14. Behavioural segmentation variables?

A. i, ii, iii
B. i, ii, iv
C. iii, iv, v
D. i, iii, v
Correct Answer: A.

Q15. Correct NPS statements?

A. i, ii, iii
B. i and iii
C. i, iii, v
D. ii, iii, iv
Correct Answer: B.
  • 🎯 Marketing Manager job aspirants
  • 🎓 MBA / BBA Marketing students
  • 💼 Digital marketing professionals
  • 📝 Recruitment exam candidates

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